Reviews in Product Listing Ads (PLA’s) from Google will look a little like this
Feefo, the global feedback engine, is delighted to announce that as an approved aggregator for Google Shopping, we are contributing to one of Google’s latest search features, Product Ratings in Product Listing Ads (PLAs), which recently launched in the USA.
We have all seen and loved Google’s Product Listing Ads (PLAs); they add a dimension to text based AdWords that lift them above the norm.
PLAs allow advertisers that collect Product Ratings and Reviews, compiled from multiple sources including approved third party aggregators such as Feefo, to benefit from star ratings and reviews shown against specific products in their Ads. This feature is designed to give consumers greater insight in to a product’s quality and to provide merchants with a higher quality traffic. Google has already implemented Product Reviews in to Ads across Google Search and Google Shopping in the US.
We will confirm if and when this feature is rolled out to other geographies as soon as we know. What we do know is that for Feefo merchants that already collect Product Reviews, this feature will stand to grow the quantity of quality traffic to a website and, subsequently, increase sales. For more information on obtaining Product Ratings and Reviews, please contact sales@feefo.com.
